Published: 05th November 2009
:: New Face For Poppy Appeal Online ::
The Royal British Legion has today unveiled 'Poppy', a new virtual character who will front its 2009 Poppy Appeal online and drive the Legion's social media activities in the future.
Poppy's "legend" is that she is 28 years old (born Nov. 11th) and has a grandfather who served in the British Armed Forces and a brother currently in the Armed Forces. She hosts the main Royal British Legion interactive online community known as LegionLive, writes regular blog posts and uploads video stories.
The virtual character will welcome members to a social network where they can chat to Poppy and connect with one another through blogs, groups and forums. She hopes to attract 100,000 friends by 2011. She will also regularly post content on other social sharing sites such as YouTube, Twitter, Facebook, Bebo, and Flickr.
As well as being a key resource for the Armed Forces community, LegionLive will help the Legion to attract a younger generation of fundraisers and supporters. This will be key to raising the £31 million target required to help the ‘Afghan generation’ of wounded and bereaved, both today and in the for the rest of their lives.
Robert Lee, Head of Media and Campaigns at the Royal British Legion, said: "The introduction of LegionLive is a major step forward online for the Legion, and demonstrates our commitment to reaching out to Serving and ex-Armed Forces and their families for many years to come."
Key highlights of LegionLive include:
Member Profiles which each member to LegionLive will be able to create, including a photo and personal information. Members can then connect with other members, becoming their friend.
Groups sharing any interest can be created by members, and these will be a hugely useful resource when organising Legion events and activities. Other members can be invited to join groups and add comments, news or discuss the topic via the forums and group wall.
Forums within LegionLive allow groups and individuals to post and comment on topics and news within the group pages. These will be an incredibly useful tool for discussion and sharing advice on a range of Legion issues.
Visit LegionLive at: www.legionlive.org.uk
Visit Poppy's Blog at: www.legionlive.org.uk/blog/
Also available on the following Social Networking sites:
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